Search Engine Optimization(SEO) is required to optimize your website and to showcase your products, services and solutions on the front page of Google and other leading search engines.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites.
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool.The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
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